Nice to meet you. I’m Victoria – host of the Mum Means Business podcast, mum of two little girls, family and personal branding photographer, educator and marketing lead in the family business my dad established over 20 years ago.

My career has never followed a straight line. I’ve been a waitress, an architectural assistant, a charity co-founder, a wedding photographer and then came my most important job of all… mother.

I emerged from the pandemic with two babies, a half-finished house and no idea what to do next! The blended career I had known and loved simply didn’t work in the same way anymore.

My identity had shifted in ways I never expected and so I floundered. I vomited all over social media trying to find a new path and eventually came to rest as an analogue family and motherhood photographer. But something was still missing.

What I needed was real connection with ambitious mothers to talk honestly about the tension between who we are before children and who we are becoming in motherhood. I wanted to talk about the identity shifts, the financial pressure, the guilt, the joy and the slow, real work of building something meaningful in the middle of the most demanding season of life.

So I started this podcast. It began as a passion project, but the conversations it prompted healed me in ways I could never have imagined. And I was hooked!