Episode 60: Stop Calling It a Side Hustle and Start Building a Real Business with Beth Heyer

Hello and welcome to the Mum Means Business podcast, where we shine a light on inspiring women who have one thing in common. When they’re not managing tantrums, homework, P.E. kits and play dates, they are busting their gut to build a thriving business that supports their family life. I’m your host Victoria Phipps and I’m figuring out how to play this game right alongside you. I’m a motherhood, family and personal brand photographer, I teach portrait photographers how to lead with print in the digital age, I’m marketing lead in the family business my Dad founded over 20 years ago and I’m “Mum” to two little girls.

If you’re a multi-passionate mum too, in need of some solidarity whilst navigating the messy middle of making your big dream a reality, then stick around. This is for you.

NOTE: This is the transcript from the original recording, rather than the edited episode so timings may vary.

Victoria (00:01)
My guest today is a single mum who launched Babysitting Connection from her kitchen table in Texas back in 2020. She scaled it to 700 plus families across six locations and was awarded Austin Businesswoman Employer of the Year by 2022. She went on to expand her vision with Pet Sitting Connection, extending her commitment to supporting families in all aspects of their lives.

Having successfully built and scaled a business while maintaining boundaries for her kids, Beth Hyatton is now focused on empowering more women to step into entrepreneurship with confidence. only too well that a mother’s most precious resource, knowing only too well that time is a mother’s most precious resource, Beth advocates validating a business idea with real customers first before fine tuning your business plan or perfecting your branding.

She understands the importance of reliable recurring income for families and teaches the benefits of the membership business model as an alternative to the gig economy for moms who crave predictable revenue without hustling their kids’ lives away. Beth, it certainly seems like you have done the thing and built a business that supports your life rather than competing with it. And I’m so looking forward to hearing your story in your own words. So welcome to the Mummeans Business Podcast.

Beth Heyer (01:24)
Thank you for having me. I’m gonna need you to send that to me. That was perfect. I need to use that. You covered everything.

Victoria (01:31)
You can have it. I’ll send it to you. Okay, good.

I did my research well enough. Yeah, that’s good. So I believe that you started your business kind of in COVID, which is common. Like people did that.

Beth Heyer (01:46)
launched my business six weeks before COVID.

Victoria (01:50)
Six weeks before COVID. Okay, that’s interesting. Yeah. So what made you do it?

Beth Heyer (01:51)
for COVID. Yeah.

I was living in Columbus, Ohio, and I had this, I had little babies, I had two under two, and I had this amazing network of babysitters and moms, and we just had this great thing going. And then, due to my partner at the time’s job relocating, we wound up in Austin, Texas. And I was able to build a great network of moms.

But I was really struggling with the babysitter side and people were referring babysitters to me and I was like, my gosh, these people are terrible. Like, what are we doing here? And I knew something could be better. And at that time, my kids were getting a little older, my partner’s job was changing and it was time for me to go back to work. And I knew I didn’t want to ever work for anyone else. I knew I wanted to do my own thing. And starting a babysitting agency seemed like,

the ideal next move. So we worked really hard. I worked really hard for a couple of months to figure out exactly what it was gonna be and what it looked like. And I launched January, 2020. And I originally we were gonna be date nights, right? We a two sit a month package and a five set a month package. And we were just gonna be there casually for moms when they needed us. And COVID hit and.

Victoria (03:16)
Yeah.

Beth Heyer (03:17)
As

it turns out, what people need more than anything during COVID is consistent, reliable childcare. So we quickly pivoted to offering basically full-time care short-term. So we were covering where, when daycares were closed, we were running kindergarten pods and second grade pods and preschool pods. So yeah, it was terrifying, but I think it worked in my favor.

Victoria (03:46)
That’s so interesting because I assumed when I read 2020 that this was a COVID prompted business and in a lot of ways it wasn’t. So this is something that you had decided to do anyway but actually lockdown changed all of the trajectory of what you’d have planned. And it’s such an interesting lesson that we can plan but like the best laid plans you just never know what’s gonna happen.

Beth Heyer (03:55)
Dough, it wasn’t.

Absolutely. I mean, you know, ultimately the concept was the same fully vetted babysitters that were easy to book, but I just thought, you know, we’d have a couple of families booking a couple of date nights and we instantly went to like families booking 40 hours a week of care. so that was a really quick transition and luckily we have the ability to do that pretty quickly and easily.

But yeah, know me like everyone else during that time, you know, I remember sitting in my office just being like What’s gonna happen? Like is this going to work? Is is you know, so

Victoria (04:45)
Yeah,

I mean, there was so much uncertainty at the start of that first lockdown when COVID was just becoming serious. You you couldn’t count on anything it felt like at the time. And it’s weird now to reflect back because we’ve kind of come out of the other side of it. But actually, for you, in some ways, do feel like it was an easier sort of transition to make to change the way that you were offering up this service because you were such a young company?

Beth Heyer (04:48)
Yeah.

Yeah.

Victoria (05:14)
And actually, had you been more established, it would have felt like a more challenging shift.

Beth Heyer (05:19)
Yeah, yeah. And one of the things I love about owning my own business is that I can do whatever I want whenever I want to, you know, like, like, I’m, you know, like the queen of hopping on a team meeting with my team and saying, What do you think if we do this, you know, and I like having the flexibility. But that was a big pivot. And I don’t think we could have done it as easy later on. You know, I agree.

Victoria (05:26)
You

Mm.

Yeah, so what did you do before this? What was your background before you decided to take this leap?

Beth Heyer (05:50)
Yeah.

Yeah, well, so I spent my career in recruiting. I was a recruiter and a trainer for salespeople who sold nuts and bolts. I was a lot of people come to this industry as nannies and I was never a nanny. I was never a babysitter. I didn’t particularly like kids a whole lot till I had my own. And then, you know, I had littles and I became stay at home mom for a couple of years. And that’s really when I got passionate about mothers.

Victoria (06:01)
Okay.

Yeah.

Beth Heyer (06:20)
and I had this amazing mom’s group and I had a breastfeeding mom’s group and it just made me see so much more clearly what moms are doing and the support that they need. It’s so much more than a meal train after they have the baby or whatever. It’s so much more than you’re doing a great job. So it really made me becoming a mom myself, especially with 202.

realizing what support moms really needed and also what a privilege it was to be able to have the support that I needed. I was a stay at home mom who had a babysitter 15 hours a week, practically a nanny, and realizing what a privilege that was and how I probably would have struggled so much more if I didn’t have that support.

Victoria (07:15)
Yeah, I had two under two as well. And it is a shock to the system because it’s this whole world that you make so many assumptions about before you are a mum and you sort of project like, when I’m a mum, I’m gonna do it like this. When I’m a mum and this, and you imagine how it’s gonna be. But I think until you’re in it and you’re experiencing, it’s the relentlessness of it.

Beth Heyer (07:39)
you

Victoria (07:39)
There’s no give, you can’t turn them off or put them on pause and just have a little moment yourself. And I think being a mother, you start to really feel those pain points. And actually I guess what you identified and even the fact that you had that privilege that you cited, that you had childcare as a stay at home, personally I think stay at home mum is one of the hardest jobs in the world. My maternity leaves were some of the most challenging.

Beth Heyer (08:02)
Yeah.

Victoria (08:05)
I had a year off with both of my babies and in quick succession, some of the most challenging times of my life. Such a hard job. And actually what a lot of mums need is just a break, just a break and that you appreciated the value in that.

Beth Heyer (08:18)
Yeah.

Yeah. And I, and I talk a lot about that in that I think new moms think, well, I can only book a babysitter if I have to go to a doctor’s appointment or if I have something, I would book a babysitter and take a nap. I would book a babysitter. were days in hindsight, it’s hilarious, but it’s what I needed at the time. I would make fresh pasta.

Like I’d have a babysitter with my two babies and I’d be because it was just like what I needed to do something creative. I needed to feel like I was, you know, back to my old self again. So there were a lot of times when I would hire a babysitter and I would like cook an elaborate meal or bake or so or it was more just it wasn’t like I have to run to run some errands and go to the doctor and I’ll be back and then you have me my babies. It was literally like, no, you sit in there with my babies.

and I’m going to be myself again. I’m going to feel like myself again. And I think that is something that moms just don’t do enough of. And it is a privilege to be able to do that. But just taking time for yourself and not feeling like you need to make excuses to be yourself or to do something besides, you know, pay bills and run errands.

Victoria (09:38)
Yeah, I think that that’s quite incredible as a message. I’m terrible. I was the one that is like, I’m gonna be back in 20 minutes. Like I’m literally nipping it and I really struggled to give myself permission to just take time for me. That didn’t seem like a good enough reason. And I still do that. And I think it is really common with moms but I’m looking at us both here on the screen and I’m thinking, God, she looks good.

Beth Heyer (09:43)
Yeah.

Victoria (10:08)
I look so tired. And there’s something about filling your cup and like resourcing yourself. And actually it’s so necessary. It’s not a self-indulgence to want to have time to just reconnect with yourself. So that actually when you go back into your role as mum, you’re better resourced to do it. And there’s, go on.

Beth Heyer (10:14)
Yeah.

It’s, yeah.

It’s the thing of, you’re on the airplane, you have to put your own mask on first, right? If you’re with a child, you put your own mask on first. It’s not that you’re not caring for the child, my children, nothing like that. But for me, I know that for me to be the best mom that I can be, I need to give myself breaks and I need to reset myself. And for me, it’s maybe,

Victoria (10:39)
Yeah, exactly,

Beth Heyer (10:59)
going and getting a massage. That’s something that I love. For other moms, it’s reading a book. And my kids are older now. Mine are nine and 11 now, so I am well rested. But it’s not uncommon for me now to say to my kids, like, hey, I’m going to put myself in my room for 30 minutes. I need you all to figure it out on your own, but I need just a mental health reset. I just need to reset. I’ve had a long day at work, or this happened, or that happened, or all these stresses. I just need a break.

And I think moms wear themselves so thin. And then that’s when you look at yourself and go, I wasn’t my best self. I snapped at my kid, or I said something I shouldn’t have, or I did something I shouldn’t have. But when you give yourself just a little time, I think that just is such an important reset for parents.

Victoria (11:54)
Yeah, yeah, and like you say, it’s a privilege to have the financial freedom to do that. And obviously you were a stay at home mum at the time, and I’m presuming that like you were able to take that time out without the sort of burden of like, I must be earning money, I must be earning money. But actually what you’ve gone on to do is to create a business that means that you have that financial security and you can.

Beth Heyer (12:07)
Yes.

Victoria (12:22)
be flexible and free in when you choose to work and it all can respond to what’s going on with your kids. So that you’ve got these two schedules that kind of mesh together to make it work and also presumably to schedule in and design in that you still have a bit of time for you.

Beth Heyer (12:26)
Right.

Yeah, yeah, and when I started Babysitting Connection, I was working 80 hours a week on Babysitting Connection. would work, close these blinds a little bit.

Victoria (12:51)
Yeah.

Beth Heyer (12:58)
lines all over my face here. I was working, you know, my kids, I mean, it was COVID. I had a babysitter in my, so I was working like during the day and then I put my kids to bed and I’d work till midnight and then I would eat a snack and drink some wine and I’d be up till 2 a.m. and then I’d do it again the next day starting at 6 a.m. And I got in a really, and I was working like three part-time jobs at that time. I was hustling so hard, so hard and

Victoria (13:24)
Okay.

Beth Heyer (13:30)
In some ways I needed to do that. In some ways I think people who start new businesses you need to kind of really go all in and at that time we needed the extra income and my business wasn’t you know I don’t know many businesses that are generating income from the start so I was hustling so so so hard and I hit a point I hit multiple points. One was like with social media I was like I don’t know what I’m doing I don’t know how I ought to do this and I hate doing this.

So within about three months of starting my business, I hired someone to start helping with social media because I realized quickly I wasn’t good at it. I didn’t want to be good at it I didn’t want to do it. So I started paying someone to help on my business before I ever even paid myself. paid, I started paying two people within my business before I started really paying myself. And it took me a while to learn the boundaries for myself and to

start telling myself that, you know, this, isn’t an emergency. This is something that can wait till the morning. I had this mindset that in order to get people to want to use my business, I had to reply to everybody instantly. And I can, you know, my inbox needed to be empty. And I’m like, this is not, this is not that serious, Beth. so, you know, I had to start to set boundaries with that on my own. And now I am six years in, I do have a team of, of six.

that I know that if I need to go out of town for the weekend or go to a lunch with a friend or go to my kids, you know, recital, that I can easily have that coverage. And I’ve worked really hard to make sure I have that balance. And I know there’s women who own businesses who are as far in as I am, and they’re scared to give up the reins or scared to give up control. And they’re just burning themselves out.

so much and I’m a big fan of I’d rather be more sane than have more money in my bank that’s always yeah

Victoria (15:34)
Yeah.

Yeah. Yeah. So this was going to be my question. You know, you have this business now that looks the way it looks, but what was that journey for you? And it’s interesting to hear your kind of reflection on those very early stages that you were hustling. And you’re right. There is a certain amount of energy and time that needs to go in to a startup to get it off the ground. You know, there’s no kind of like,

Beth Heyer (16:00)
Yeah.

Victoria (16:04)
you know, rainbow unicorn situation whereby you can just like take that really gradually. You’re very lucky if you’re turning over a decent profit in the first year of your business and it does take your time and energy. But I think that’s really interesting that you were so ready to delegate and outsource and protect your energy. And I want to know where this comes from. Do you think that like working in recruitment impacted this, that you understood that there might be somebody you can bring in who is going to do this task?

Beth Heyer (16:12)
All right. Yes.

Victoria (16:33)
more effectively than you? Or do you think it was just that you needed that energy to be protected? What was the driving force?

Beth Heyer (16:41)
I think I needed the energy

to be protected. I think I realized that I was spending a lot of time at night in Canva trying to make social media posts and I was hating every minute of it. It’s funny, years later, you after this, I was interviewing a new accountant and I said, well, can’t you just, you know, can’t you just get me set up and then teach me how to do it? And he was so rude. He’s like, you want to be an accountant now? You want to be an accountant?

Victoria (16:51)
You

Beth Heyer (17:10)
And I was so offended when he said it, but then I was like, you know what? He’s right. Like I don’t want to be an accountant. And I’m like, like, why am I picking on him for this when that’s like, I don’t want to be a social media manager, right? I don’t want, I want to own a babysitting business. I want to help moms. So social media is not my thing. It’s not what I want to do. And that’s like, also people through the years have been like, well, why haven’t you built your own software? And I’m like, well, I

Victoria (17:15)
That’s fair, yeah.

Beth Heyer (17:39)
want to be a software company. I want to be a babysitting agency. So just thinking about things like that. And then my second hire was Francis, who does all of our onboarding of our sitters. And I realized that I’d been recruiting for my whole career before that. And then here I am interviewing dozens of babysitters a week. And I realized I just wasn’t committed to it. I wasn’t as invested in it. It didn’t spark a joy.

wasn’t giving it my all. And then it was like, you know what? I could probably find someone who’s more passionate about this, who’s better at it, that I can pay, you know? And I think a lot of time it’s thinking about like, what’s your time worth? I think about that a lot too. Like I have someone who comes to my house and helps do my laundry every week for two hours. just comes all, she doesn’t put away laundry. Laundry is my least favorite task.

I hate it and it was, I realized it was causing me so much stress. I would walk into my closet and there’d be all these clean clothes just sitting there and I’d get stressed and I’d go, why can’t you do this, Beth? Why are you failing as a mother and a partner and a woman because you can’t put away your laundry? And I was like, wait, wait, wait, wait, wait, For $80, I could have someone come in and this vanishes in two hours and I’m done. And I’m like, that is worth my time and my sanity and my money.

to do something that’s, to let someone that’s better at it than I am do it. And I’ve taken that approach to a lot of things. Yeah, I could figure out how to do QuickBooks, but like, I don’t wanna do that, you know?

Victoria (19:24)
And do you think that this has allowed you to really focus in your zone of genius and is part of the reason why your business has grown so quickly to become the success that it’s become? Because I think sometimes we can get stuck in the weeds because we feel like we ought to do everything, especially as you say, you you’re paying other people before you’re paying yourself and a lot of…

women, moms who are going into business, having not got anybody to kind of model what it means to be kind of entrepreneurial, to run a business. And I kind of making it up as they go along. The instinct is I can’t pay anyone else because I’m not even making money for myself. And that doesn’t make sense, but actually.

Beth Heyer (20:09)
Right.

Victoria (20:13)
you’re thinking long term and you’re kind of betting like I’m going to make this a success. So eventually I’m going to pay these people and I’m going to pay me that is going to happen. That’s non-negotiable. So it’s just speculate speculating like it’s just going to fast track me to get to where I want to be.

Beth Heyer (20:21)
Yeah. Right.

Yes, it was just an investment. You’re right. It’s just an investment, like investing in my brand or my logo or my website. I knew that if I could take my time and my energy and focus on other parts of the business or other things, allowing someone else who can do it better than me is going to allow my business to grow faster and better.

My social media person is still with me. She was a baby. She was one of my first babysitters I sent out an email say anybody want to do social media five hours a week. She now has grown She now has her own social media business. She’s extremely successful and I’m like That’s why I hired her right like she knew what she was doing. This is her passion That’s what she’s the expert about so like let her do that I lost my train. I thought there was something else that you said yeah, and

That’s, it’s funny, I talk a lot, I kind of have these talking points I talk a lot about. One is just letting someone else, giving yourself the capacity, the opportunity to take a break and reset yourself. And the other is you’re talking about being all in. I knew from the second I decided to start Baby Sitting Connection that it was going to be my career.

There was no other option. I was putting no other eggs in any other baskets. That was it. I knew that that was going to see me through to the end of my working days. And I think a lot of women in particular, mothers and women, don’t give themselves that audacity. I think a lot of women think that it just has to be a side hustle. It just has to be something they do on the side.

They don’t give themselves the credit to be like, no, this is it. And I am going to turn this into something and I am going to dedicate my time to it. Yes, maybe I’m working somewhere else or maybe I have a career on top of it. But I think this term side like side hustle. I imagine that’s something where you are too. I don’t think that’s in America. And no man has ever said side hustle, right? No man. Right. So that’s my thing is like, it’s like I hate the mom boss and mamapreneur because there’s no dad boss or dadpreneur.

Victoria (22:26)
Yeah, yeah, yeah.

Yeah.

Beth Heyer (22:39)
There’s no man that has a side hustle. So it’s such a female word and I feel like women don’t give themselves the…

Courage, audacity, strength to be like, no, this is it. I am going to turn this into something that is going to affect my life in the best way possible. That is going to allow me to pay my bills. I went through a divorce a couple years ago and it was scary because I’m like, oh my gosh, all of my eggs are in my own basket. But I’m like, no.

Victoria (23:17)
Yeah.

Beth Heyer (23:21)
I am, this is it. This is my career. And now my business that I built from literally, you know, I pulled $40,000 out of my 401k to start is now paying for my house and my kids. And I’m, you know, single and I’m doing this on my own. And I, if I would have went into the mindset of, it’s just a little side hustle. I do. And my, you my husband makes the money. I wouldn’t have been able to do that. And I think I really want to encourage women to

Go all in and give yourself the courage to say, this is going to be my next career. This is going to be what’s going to see me through to retirement. This is going to be what’s going to pay my bills. Maybe not today and maybe not tomorrow, but in five years, this is it. And I’m going to invest and I’m going to go all in and I’m going to do the paperwork and get the lawyers involved and do the LLC and do all that stuff because I want to do it right and I want it to be sustainable.

Victoria (24:16)
Why do think we don’t do that? Why do we struggle? This word audacity is a brilliant word. Why do we struggle to be audacious about our dreams, our business goals?

Beth Heyer (24:30)
Hmm, the patriarchy.

Victoria (24:36)
It’s always the patriarchy.

Beth Heyer (24:38)
Well, I

think it’s just I mean, I think it’s still this mindset that like

We we we have, you know, we don’t see at least in the states, we don’t see a lot of women in high power positions. And if they do, they’re mocked and made fun of. And, you know, there’s these couple stories of some really amazing, know, Sarah Blakely, who started Spanx, we, you know, we talk about and then, you know, her name escapes me. But the woman who started Poppy, like we’re finally really starting to see these women.

who were mothers who had businesses who sold for billions of dollars. And I don’t know, I think it’s so many things. I wish I had an answer to that because if I did, what do you think it is? Let’s crack this code, let’s figure it out. If we can tackle this, we can tackle anything.

Victoria (25:30)
Yeah

Don’t throw my questions back at me. Yeah,

no, it’s complex. I know that it’s complex and I think everyone has their own stuff, but you’re definitely onto something that we just don’t have that many examples. And that’s difficult. I think it’s hard to, especially people, mothers that have come out of corporate.

where they’ve been quite institutionalized and followed a very specific path that was laid out for them probably at school or by the parents or whatever. And they come to a point where that life doesn’t fit with their kids. They can’t be the mum that they wanna be. They wanna do something different, but it’s really hard when you make a shift into a brand new world, this world of business, and you’re a beginner. And I think we fear judgment.

If we put our dreams out there in their biggest capacity, the most ambitious, crazy, courageous goals, people can feel uncomfortable about that. Perhaps because they have goals and dreams, but they’re not doing anything about theirs. And they kind of don’t want you to do anything about yours because then they’ll feel bad. Like there’s a bit of that. And yeah, this is why I’m kind of fascinated because I can feel in your energy.

you just seems like you have a really strong sense of self worth of the value that you can deliver of the energy that you have and the fact that it needs protecting. And probably because you’ve had those experiences early on just reaffirming that that you have hustled and that you have worked yourself silly, but actually I think in comparison to a lot of other

women that I’ve spoken to, it feels like you rectified this quite quickly. Like you assess the situation. It’s 11 p.m. I’m on Canva. I hate this. I deserve to not have to do this. So I am going to outsource that even though I don’t have any money. And I kind of love that. I think there’s a real lesson in it because in order to do that, you have to believe in your dream that you’re going to make it happen come what may. And it’s a long term project. It might not happen.

This year, next year, you might be paying yourself for the first time in three years time, but that you are certain it’s gonna happen.

Beth Heyer (27:56)
Yeah, I didn’t really start to pay myself till probably my third year and up until my third or fourth year, was still I was still doing like contract work for other companies. I was doing recruiting stuff. I had kind of like odd jobs that I would do. Yeah, I mean, but I mean, they were they were, you know, I wasn’t making a lot of money on them. But it’s funny, I still six years in, I

Victoria (28:12)
Okay, yeah.

Beth Heyer (28:21)
there’s a recruiting company that I work for for like two months every year. And I work 10 hours for them, but I love it because it’s fun because I don’t have to be the boss. And I get a chance to see how another company works and learn from them. And it’s just kind of like this nice break. And at this point,

I usually do it about Christmas time. So it’s nice. Like I get a little extra money over Christmas time, but it’s not anything major. You know, it’s just kind of like we’ve just gotten in this habit where, okay, she reaches out to me I’m like, sure, let’s do it. And it’s just kind of a way for me to use a different part of my brain and to talk to different people and kind of get out of it. And I think that’s such an amazing opportunity. I just talked to a friend who, who,

Victoria (28:58)
Mm-hmm.

Beth Heyer (29:09)
is starting a business that provides a maternity leave for founders. And I was like, I want a gig. Like I want to work. I want to do that role because I want to see how other companies work and how other companies run and get in a chance to experience that. We’ve gotten on a tangent at this point.

Victoria (29:20)
Mmm.

You

Beth Heyer (29:32)
You know, I think

it’s hard when you’re in a funnel as a a entrepreneur and a founder That you kind of lose track of how everything else works and how everything else works in the world and I try to network with people who can give me insight and also I like to kind of

pick up on jobs still to just kind of get an experience and have a boss and have someone that I can go to with questions. yeah, just think like staying open and flexible. Yeah, and you talked about too, think in my intro, I wanted to kind of go back on too, is I think that there’s so many, and I’m in Austin, Texas, which is like this tech startup hub of the world.

Victoria (30:04)
Yeah.

Beth Heyer (30:19)
And I think there’s so many businesses now that are like, well, I need to fundraise, you know, $6 million. And they spend all of this time raising this money because they think they needed this app and all of this tech support and they need to launch nationwide and they need to scale and scale and scale. Just raise a little bit of money and start a business. Like see where it takes you, you know, like you, I think women in particular are always like, well, as soon as I have my last baby.

Well, okay, well then as soon as that baby goes to kindergarten, okay, well now as soon as that baby goes, you know, there’s always going to be a reason to not do it. You know, it’s like there’s never a right time to have a baby. There’s never a right time. There’s never a perfect time, you know. There’s never going to be a perfect time to start a business. You just gotta do it and decide this is it and this is what I’m gonna do and I’m gonna make the time for it.

Victoria (31:17)
Yeah, absolutely. I think giving yourself permission to start and to start small, know, all these tech startups, there’s so much pressure if you’re going to do something like that. Like if you’re fundraising, you know, you’ve got all these shareholders that you’re then accountable to, you’ve got to pay back all these millions plus dividend and interest and, and then it becomes something that isn’t yours almost. There’s just, there’s almost too much pressure before you’ve even begun. And actually,

Beth Heyer (31:23)
Mm-hmm. Mm-hmm.

Right.

Victoria (31:46)
you the way that you started, start small, you take some money out of your 401k, you know, you’re delegating some bit, you’re just, you’re just feeling your way into it. And giving yourself grace as well that like you also are a mum, you also have responsibility to your kids.

Beth Heyer (31:57)
Yeah.

Victoria (32:05)
and it’s gonna look the way it’s gonna look in this season of life, but you know that your kids are gonna become more independent and it can gather pace. Like that is all going to come and again, it’s about projecting forwards. If you’re in it for the long haul, you don’t mind starting slow because you’re like, but it’s going somewhere. So it’s great, it’s fine. And you can sort of give yourself a break that you don’t need to be impatient about it because it’s gonna be great. It’s gonna be successful.

Beth Heyer (32:30)
Yeah, I think

we’re all impatient about it. But yes.

Victoria (32:33)
Yeah, I know. you

know, you have a conversation with yourself because sometimes impatience can lead to really strange behavior in business, like frantic behavior. And we all have seasons when we are behaving like that. I certainly have where you’re like, everything you’re putting out is coming from this space of like urgency. And yes.

Beth Heyer (32:48)
Right, like, let’s try this, let’s try this, let’s try this. And

they were like, no, no, just sit still for five minutes. Yeah, yeah.

Victoria (32:54)
Yeah, yeah, but I think that’s the part of like, if you go into it as a mom, just give yourself a bit of peace there because like you are doing this with such limited time constraints in comparison to all the the bros that are starting their tech startup that can like throw every single hour into it. You you’ve got you’ve got school, you’ve got all these other things, you’ve got responsibilities, you’re raising human beings. So immediately, you could call it a disadvantage. It’s not

Beth Heyer (33:05)
Mm-hmm.

Right, right.

Victoria (33:22)
you know, necessarily, but it is a constraint. That means that you have to be really sensible and effective with your time. And I think this is the interesting bit where you’re talking about speaking to other mothers, other women who are starting businesses. Actually, time is something that we don’t want to be wasting. We don’t want to be taking time out of our sleep, which I am terrible for. We don’t want to be taking time away from our kids.

This is in an ideal world. And we don’t want to be faffing about with our brand colors when we haven’t yet decided or like proved that our idea for this business is a good idea. So tell me about how you talk with women about this idea of validating the concept as like the priority before any of that happens.

Beth Heyer (34:15)
Well, so OK, gotcha. So for me, I know that I run a very specific monthly membership model babysitting agency. And I believe, having done it now in multiple cities, and I’ve done it more successfully in other cities than others, right? And I’m able to look at these kind of case studies and say, here’s what we did here, here’s what we did here, here’s what we did here.

Victoria (34:19)
You

Beth Heyer (34:45)
I have, you know, I have this coaching business where I help women who own nanny agencies add babysitting. So that’s kind of one part of it. And that is, you know, I think the, the perk of hiring me to do that is I can streamline it and I can kind of get through the fluff and say, okay, here’s the 10 things we need to do. Right.

You already have the business. How do we tweak your brand to make it fit this new model? And then, you know, I have all the tools to say, okay, let’s look at the market. Let’s take a look at your top six competitors and let’s set some pricing. And I think that when you’re doing it on your own, like I did, it’s so overwhelming and you’re doing all of these different things that in hindsight, probably isn’t worth your time or your energy.

So my thing with this is I’ve really kind of honed in and figured out like these are the exact things that we need. I’ve already figured out the top five best software options. So let me get all those demos set up and I know this one won’t work so let’s just do these four. And then we’re really able to kind of hone in and streamline on exactly what it is without kind of all of this fluff. And ultimately what I think…

It really is, is it’s you. You’re the business. You’re the personality behind it. And you’re the person people are going to buy from. You can have the cutest logo and the best website. But if you’re not likable, and you’re not friendly, and people don’t trust you, no one’s going to book babysitters with you, right? So.

I think, and then that’s kind of what I also encourage is like, you have to put your own self out there. You have to be the face and the brand of your business. And that’s kind of where my social media person has helped me through the years because I don’t necessarily want to be the face and brand of my business, right? Like I don’t want to have my, you know, when you scroll through babysitting connection, I don’t want it to be my face all the time.

Victoria (36:57)
Yeah.

Beth Heyer (36:58)
But you know, she’s she’s the analytics and data and she goes, well, you know, everybody, everybody likes the post better and you get a better response when it’s you. And I think it’s just being a relatable mother and that they can see my face as the owner and CEO and founder of this business and be like, I use a babysitter to like, it’s OK to use a babysitter. And, you know, I’m I’m the type of person where like

Victoria (37:21)
Hmm.

Beth Heyer (37:27)
If I recommend a plumber to you or babysitter to you, it’s probably going to be a good one. You know, I’m not going to recommend a crappy one. So I think it’s just having like a trustworthy and relatable personality and being able to kind of put that out there and sell that. I think it’s just, yeah, it’s about like getting rid of all of this fluff and you don’t need to build an app and you don’t need to do these

events where you hand out swag like it’s not that is not what’s gonna get your business like let’s really get down to the to the nuts and bolts of it and and like you need a website you need an Instagram you need set pricing you need a brand you need values and you need to put your face out there so I think it’s just over time now I’ve really figured out kind of how to streamline that

and how I can, you know, I have a program here where I can help women start this agency for, you know, $25,000. This isn’t, you know, this expensive franchise where you’re gonna be paying a company royalties and fees and all of that. Like, let’s just get down and dirty to exactly what you need to do this and then start. And let’s start and let’s start to make some money.

And then maybe we realize that our brand voice isn’t right or our colors are ugly or whatever. Like we can figure that out, but let’s just start it with the money that we have or the money in our bank or whatever that is.

Victoria (39:01)
Yeah, I think it’s about, from what I understand from what you’ve just said, just about focusing on what moves the needle rather than what looks pretty. And it’s the difference between like, it looks like a business or it is a business. I’ve had businesses that look like a really good business and they’re not a good business. So I very much relate to this, but I think again, it comes down to like, you know, committing to it, like the actually.

Beth Heyer (39:09)
Mm-hmm.

you

you

Victoria (39:30)
You know, of course you want to help mums. The businesses that you’re building, the business that you’re building is designed to support mothers because you became a mum, you realize this is really hard. Mums get no time for themselves. Mums feel a lot of guilt around outsourcing their kids and they’ll outsource everything else, including their own health and wellbeing before they outsource their kids a lot of the time. And so you wanted to help with this. You create, that’s your purpose. You create this business.

but actually it’s about saying, but also the point of this business is to make money. And if it doesn’t make money, it doesn’t work. It’s not gonna work for me. It’s not gonna support my kids. It’s not gonna keep the house over our head. And it’s saying that out loud sometimes because I think, you know, it still feels like quite a male dominated space sometimes, the world of business. And for a woman to say, I want to make money,

Beth Heyer (40:04)
you

Right. Right.

Victoria (40:26)
sometimes can make people feel uncomfortable, which is ridiculous. And it’s something that I think we’re making great headway in, but it’s still a thing. And so again, it’s like teaching other women that you are in business to make money. Like, yes, all the other stuff is all part of the jigsaw puzzle and you want it to be rewarding. You want it to have a positive impact. You want it to help people. You want to solve a pain point, all of those things, but it has to make money. And if you spend all of your time and energy

creating beautiful Canva social media posts for 200 people that already follow you to see, then you’re not going to get to that point where your business is profitable as quickly as if you focus your energy over here. Yeah, I love it.

Beth Heyer (41:11)
Right? Yeah.

And that was a hard thing for me. no one wants to raise their rates, right? No one wants to raise their rates ever. And it’s funny, my social media manager, I’d be like, OK, I think it’s time. Every year we’d evaluate it, and we’d raise things a couple bucks here or there, and we’d look at the numbers. And she would be like, I don’t understand why this is such a big deal. You need to do this. You need to make money.

And then later, she starts her own business and she’s like, I can’t raise my rates. I can’t do it. And I have to remind myself sometimes that babysitters are a luxury. They are a luxury. And it is a privilege to be able to have one. And unfortunately, here in the States, we don’t have year-long paternity leave and we don’t have access to some of the child care things that other countries have. Daycare is…

Victoria (41:43)
Yeah, yeah, yeah.

Beth Heyer (42:09)
is expensive and you know preschool is expensive and all of those things are expensive. So it’s hard to be like can everyone use my business? No. But I do want to make it accessible and you know we’ve done a lot of programs through the years where we do help you know different subsets of mothers and parents and donate sitters time to different types of events and trainings and that sort of thing but

But ultimately, I am running a business and I do need to keep a roof over my own head and feed my own children. And I do think that’s a hard thing for women to accept also is that like, again, this doesn’t need to be a side hustle. This doesn’t need to be something that you make a couple thousand dollars a year so you can pay for your family’s vacation. Like, let’s set the bar higher and see where we can take this.

Victoria (43:03)
Hmm,

yeah. Okay, so setting the bar higher, talk to me about when you adopted the membership model and how that kind of fit in with scaling the business. You know, because this is when you start to get serious about it.

Beth Heyer (43:18)
Yep.

Membership model was day one. I knew it from the beginning day one. I knew it the beginning now I had different levels of membership. Like I said, I had like a two set in a five set a month I thought it was just gonna be date nights and now we have a two set

Victoria (43:24)
Was it? Okay. Yeah.

You

Beth Heyer (43:44)
All right, membership model. So yeah, I started membership model day one. I had done a lot of research on it. Do you have Planet Fitness there? Planet Fitness is this gym here that is $9.99 a month. That was their whole thing, $9.99 a month. Anybody can afford $9.99 a month.

But it’s also one of the, I hate to talk about this because it sounds bad, but ultimately it’s why monthly membership models work, is because no, 999 is not necessarily breaking the bank for anyone. And just like everyone’s, I’ll go next month. I’ll use it next month, right? So it’s kind of the same thing with most monthly membership models. Like, you know, everybody’s got it now. We got Netflix and Hulu and all of those things. you’re like.

Victoria (44:26)
Mm-hmm. Yeah.

Beth Heyer (44:35)
Oh, well, that show’s coming out next month, so I’ll just keep it another month, right? And it’s kind of the same with babysitting, where my entry-level membership is three sits a month for $35. $35 probably isn’t breaking the bank for anybody. That’s a lunch, right? So three sits a month, can go to a doctor’s appointment, you can do a date night, and you can go to a movie or whatever.

But our average member is booking once in a month. So it’s kind of that thing where you’re like, it’s a nice insurance policy, right? $35 a month is a great insurance policy where if you get sick and want someone to come in and help take care of your kiddo or your friend invites you to an impromptu date night or something, it’s a great insurance policy. Or there’s a storm in school closes or whatever that is. And then there’s also that like,

Victoria (45:12)
Hmm.

Mm-hmm. Yep.

Beth Heyer (45:34)
We’ll go on that date night next month. I’ll take that self care day next month. So for me as a business owner, having monthly memberships, I have reoccurring monthly revenue. I have 700 people, 680 people, whatever it is now, paying me monthly. And my number of sits each month is pretty consistent also. We have months.

December we have a lot of Christmas parties, October we have a lot of events in Austin that people go to. But overall I have pretty consistent business with my members so I know how to staff that. I know how many sitters I need to cover the X amount of members. But it doesn’t ultimately matter whether I have a good month or a slow month because I’m generating the same income every single month.

Now every month, you we lose 20 members, we gain 20 members, whatever that is, it fluctuates a little bit here and there. But I know that I have reoccurring monthly income because of that. So I can now staff my team and plan accordingly. You know, a nanny agency is ultimately just reliant on when they make a placement, right? So you’re just…

Victoria (46:50)
Hmm.

Beth Heyer (46:52)
constantly waiting for that placement to come through and at kind of the mercy of the family. And yes, you get a big payout, but there’s not really a whole lot of consistency with that. And then there’s other agencies that do it where you pay a family maybe pays per booking. And that’s really going to fluctuate. In March, when everyone goes on spring break, you’re not going to make as much money as

you know, over Christmas when everybody’s going to holiday parties. So your income is just constantly fluctuating. So I am, I love a monthly membership model and I have three different tiers. So you know, my families know that whether they do book once at a month or three sets a month, it’s $35. They have that fixed cost also. So I have just really grown to love that model.

Victoria (47:26)
Hmm.

Hmm.

Beth Heyer (47:47)
And that is kind of what I encourage in the industry with the clients that I work with also.

Victoria (47:54)
Yeah, it’s that reliability. It just takes all the anxiety out of those ebbs and flows. And really, you you’re placing the onus on your customer to use their three sits a month. It’s not on you. You will provide, but that’s on them. Yeah. Yeah. And they probably say at the end of every month, like, shoot, we missed two, but then, you know, they try harder next month.

Beth Heyer (47:57)
Mm-hmm.

Mm-hmm.

Right, and if… Right. Right, right.

Y-Y-Y-

Right, right and and you know, there’s a lot of agencies out there who are like book a sit book a sit book a sit I Don’t I mean I want I want them to because I want there to be work for my sitters But at this point I’ve also figured out how to staff where my team is getting the work that they want, right? I don’t have a lot of scooters that Right. Yep. Yep

Victoria (48:29)
You don’t have to do that.

Yeah, and you adjust the size of your team accordingly, you know, so,

you know, that you’re, you can see the trend over time. You can plan everything is just more predictable and you can streamline because you understand what’s coming. Whereas I think much more stressful as well to kind of have to respond in the moment. If you get a sudden influx and you don’t have that infrastructure there or else to let people go because suddenly there’s a downturn.

Beth Heyer (48:47)
Great. Great.

Right.

Victoria (49:08)
So I can completely see the appeal, definitely.

Beth Heyer (49:10)
We track

so much data and like my Francis who does our onboarding, she’s able to look now historically for five years and go, okay, every April or every May we lose 30 babysitters because they end their school year of college and they go somewhere else, right? Or they graduate. So we know that every May we need to hire 30 babysitters. And then kind of the same thing happens.

Victoria (49:36)
Okay.

Beth Heyer (49:40)
In the fall, all of our sitters come back to school, so we get all these sitters, and then all of our summer sitters fall off. So we have all of this data now, where we can look and say, December’s a big month, October’s a big month, April’s a big month. And my director of sitters is able to look at that and looks at that often and goes, all right, I know next month is gonna be big, and we’re a little understaffed right now, so I know I need to hire. And that’s…

That’s the great thing about being this far in is that we have that data and we’ve tracked that data. Cause in the beginning, I remember we had this July where it was just absolutely bonkers. couldn’t, we couldn’t feel like our first July, we were just going crazy. So now we know how we got to staff it. so yeah, the, the, ebbs and flows are more, my membership is very steady.

It’s just kind of those sitters, know, most of our sitters are college age and they move and they travel and they graduate and all of that. So it’s more just tracking that and making sure we’re staffed. I mean, we fill 99.9 % of our sits. So we’re doing great there. And like I said, we don’t have a ton of sitters that are coming to us necessarily like asking for more work. So I don’t have to, you know, try to convince my members to go on date nights like some other agencies do or structure differently.

Victoria (51:01)
Yeah, so it takes the burden off that kind of, you know, you don’t feel like you’re a nag. you know, marketing consistently all the time takes the stress out of the marketing. It just feels like that predictability builds in this sense of ease in your business, particularly now, as you say, you’re at the point where you can kind of look back and you can see the trends annually across the calendar year and you can plan. And it sounds quite…

Beth Heyer (51:08)
No!

Mm-hmm.

Victoria (51:30)
Just lovely. Sounds really nice.

Beth Heyer (51:32)
We

are a very well-oiled machine at this point. We got it down. I have a really wonderful team. now we’re kind of, like, we got everything running real smoothly. And now we’re trying to figure out the best way to launch new cities. We have a couple of new cities we want to do.

Victoria (51:35)
Yeah, I bet you are. Yeah, yeah, yeah.

Beth Heyer (51:54)
We’ve kind of done some poorly and we’ve done some well and now it’s like, okay, we’ve got the business running really smooth now. Like, let’s see if we can figure out this next step also. So I think that’s just something fun. And, you know, I have a passion project this year of a training, a babysitter academy for younger teens who want to become babysitters. And that’s, you know, we talked about at the beginning is

having the flexibility to do those sorts of things that I think if you have investors and you know Or if you work for someone else that you don’t have that flexibility to kind of be like think we should launch a new city this year or I think we should start a babysitter camp like I just love that flexibility and I also at this point have I’m very Comfortable being like

OK, that didn’t work. OK. We tried it. It didn’t work. We spent a little time on it. We spent a little money on it. It wasn’t as popular as we thought it would be. All right, let’s do something else next year. And I love having that flexibility and not having to go to my investors or my shareholders and be like, oh, I’m so sorry. It didn’t work. I don’t have to ask anyone for permission to do those things.

Victoria (53:10)
Yeah, Explain yourself. Yeah.

Yeah, and this is where I think having that sort of solid financial foundation that you get through the membership model takes that anxiety out of it. You still have full autonomy as your business. And at that point it becomes, you know, know it’s sustainable, you know it’s work, it’s proven. You’ve got it rolling out in six cities right now. And then it becomes about play. This is when business can become about play. So everything is a test.

Beth Heyer (53:25)
Mm-hmm.

Mm-hmm.

Mm-hmm.

Yeah.

Victoria (53:46)
you know,

your house doesn’t rest on whether this next thing lives or dies. So you can trial stuff knowing that you’re still gonna be able to feed the kids at the end of the month. And that’s when it starts to become fun and experimental and entertaining in a way that in those early days, it’s just a lot of grind to get something off the ground. And there’s a lot of financial pressure. it’s…

Beth Heyer (53:57)
Yeah.

All right.

Victoria (54:12)
It sounds like you’ve reached a really nice sweet spot. So what do you see projecting forward sort of five, 10 years? Where would you like it to go?

Beth Heyer (54:21)
my goodness. There’s a few cities that I want to get babysitting connection to. A few more that I want to add. Ultimately, I own them all. We’re not franchising or anything like that. So there’s only so big I want to get. I don’t want a team of 30. I don’t want anything like that. So we have a few cities in mind that we want to go to.

But ultimately kind of now at this stage, like you said, I get to play, I’ve really loved working with other agency owners to help them kind of figure out their business. And kind of in talking about like working for other companies, I love hearing how other women do it and what works for them and what has worked for them and what hasn’t worked for them. So I’ve loved…

leaning into helping other agencies, nanny agencies turn into babysitting agencies or babysitting agency streamline. And then I also now have had two clients that have hired me from scratch to help them launch their agency from the beginning. And that has just been such a joy and so fun. And I’d love to find more women who want to do that. And I love the whole starting the business and fresh ideas. you know, I love

helping you pick the colors and the brand and the feel and the research and the name and finding your voice and all of those things. So that has been so fun for me over the last, I kind of got into that about a year and a half ago. And I’ve also gotten into like the software of the industry and working with different softwares and kind of them hiring me as a consultant to kind of talk to them about things. So I love this industry. I love

the idea of babysitting and helping parents and membership models. And I’m a big, there’s certain agencies out there who work with like elderly women as the caretakers, whereas I really love this Gen Z. I love this generation and their approach to work and working with them. I just, know, six years in, I love my job every single day. I wake up loving it every day. And you know, obviously there’s

minutes and days and hours where I’m like, you know, it would, might be nice to go work at nine to five. But, um, yeah, but it’s just, it’s so fun. And I just, you know, I say there’s, there’s, you know, lot of businesses out there too. We were talking about like people fundraising and all that. think sometimes people start a business to sell it. Like their whole goal is to scale, you know, scale, scale, scale. And I’ve said since the beginning, I’m going to keep this business until my kids tell me they don’t want it.

Victoria (56:50)
Always, yeah. We all have those.

Hmm.

Beth Heyer (57:14)
Right? I’m going to keep this till my kids are 25, 26, 27 and say, nah, this isn’t what I want to do, mom. And then maybe I’ll sell it. You know, we’ll see how old I am and how tired I am and all of that. But my goal isn’t to scale this to millions. So then some investment group buys it, you know, like that sounds terrible and I don’t want that for my business. So, I just, I just love it. And I love the ability to kind of play and do different things and experiment with ideas and programs.

Victoria (57:15)
Mm-hmm.

Yeah.

Yeah. And that’s something that has more of a feminine energy about it. Like this isn’t about startups scaling to billions and selling. It’s not about the exit. It’s about growing something that supports the life that you want whilst helping other people that supports your family and then becomes a kind of playground for you.

Beth Heyer (58:02)
Mm-hmm.

Victoria (58:10)
Like you can use that to do all sorts of interesting things, which it sounds like you’re already doing. You you’ve gone into like pet sitting, you are gonna launch something to teach kids how to babysit so that they can go into it with some authority. You are speaking with other women in business, you’re helping other agencies launch or streamline. You get, and all of this is very playful, but it’s also importantly lifting as you climb.

Beth Heyer (58:18)
Yeah.

Yeah.

Victoria (58:39)
You know, you’re not gatekeeping and saying, I’ve done this and I’m not telling you how because you’re going to take my business and then that will ruin everything. You’re not doing that. You’re open. You’re sharing your experience and your knowledge and you’re supporting other women who are looking in from the outside and saying, I would like to live a little bit like that. And you’re helping them. And it’s really generous.

Beth Heyer (58:40)
Mm-hmm.

Yeah. Yeah.

I’ve never been a gatekeeper and kind of the first time I started speaking to this industry, people would be like, I can’t believe how willing you are to share what you’re doing. And I’ve always been open to share like, this is how many members I have and this is how we’ve grown and this is all this stuff. And I think this industry kind of needs that a little bit more openness. And I’m a

Big fan of like when the waters rise, all the ships rise. I have 700 members. There’s a million people in Austin alone. Someone could open up a babysitting agency next door to me and we’d both still be fine. There’s just so much business. And I think the more this industry grows, the more likely mothers are going to be to be open to childcare. And our competitors are things like,

Victoria (59:34)
Yes, yeah.

Beth Heyer (59:55)
job boards or Facebook or that sort of thing. really being able to like, we’re vetting these people and we’re making sure that they have the checks and background and experience and you know, I’m not gonna put anyone in your home that I wouldn’t bring into my own home. And kind of raising the bar for what an agency should be and what you’re looking for to bring someone into your home.

Victoria (59:56)
Hmm.

Hmm.

Beth Heyer (1:00:21)
And more of that and more of this industry is only going to kind of continue to help all of us.

Victoria (1:00:27)
Yeah, and it’s normalizing that for parents to help moms get rid of that sense of guilt for outsourcing their children for a little bit so that they can breathe. And like you say, the more people in that space, the more that they see that, the more that their friends start doing it, the more that they give that gift to themselves. And I really appreciate that abundance mindset that you have. I think it’s so important to talk about that, that you’re not.

Beth Heyer (1:00:30)
Yes.

Victoria (1:00:56)
running your business out of fear and protecting it, you are generous and you’re sharing and there’s plenty to go around. And I think that’s a really valuable, valuable lesson. I have one last question that I’m gonna ask you that I asked you everybody on the podcast. What would you say if you could have a conversation now with your eight year old self?

Beth Heyer (1:01:04)
Yeah.

Okay.

EIGHT.

Victoria (1:01:22)
Mmm. Go back a bit.

Beth Heyer (1:01:26)
Okay, okay.

My eight-year-old self. my gosh. I was a very intense eldest daughter.

Victoria (1:01:37)
Okay, same.

Beth Heyer (1:01:43)
my gosh.

I was a much different person in my twenties. I think I would just tell her.

You don’t need to be the boss of everything and everyone. It took me a long time to figure that out. I thought I needed to be the eldest daughter to everyone. And people are gonna have different opinions than you. And that is okay. Someone told me early in my career, you can’t make everyone happy, you’re not pizza. And I love that.

I think just kind of like chill out a little bit. It’s gonna be okay. You don’t need to be in control and the boss of everything. I think if I would have learned that lesson a little earlier in my life, I probably would have got more sleep in my 20s and early 30s. So I think yeah, just let go a little bit. People are gonna be people. You stay in your lane and focus on you and do what you think’s best. I think that’s probably the lesson I would tell my eight-year-old self.

Victoria (1:02:20)
Yeah, I love that.

love it. Where can everybody find you Beth? Tell me all the places.

Beth Heyer (1:02:55)
my gosh. Okay. We got babysitting connection.com. We got pet sitting connection.com. And then we have beth higher.com B E T H H E Y E R.com. that’s where you can, and I have links all over there. Anybody can grab me for, for a little free chat. And I just, I love to talk to people and I love to talk about this industry. So

snag me for a call. You can pick my brain or we can talk about an idea or I can give you some ideas. And yeah, I’m sure you’ll share all of my social and all of that too with this. So yeah, I love connecting. I love talking and sharing about this business and this industry.

Victoria (1:03:32)
I will.

Amazing. Well, thank you so much for your time. I have really enjoyed this transatlantic chat. It’s been amazing. And I feel like I’m going to take all of your positive energy into the rest of my day. So thank you.

Beth Heyer (1:03:47)
You

Yeah, yeah, of course.